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Research papers

Developing new panel services for retailers

This paper describes how consumer panels in Great Britain have been developed in recent years to provide a wide range of services that are of specific relevance to grocery retailers. The paper will go on to describe in more detail three new services...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Author: Allan Breese
Company: KANTAR TNS Malaysia
February 1, 1997
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Citation

Breese, A. (1997a, February 01). Developing new panel services for retailers . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-new-panel-services-for-retailers-


Research papers

Should advertising spend be maintained at all costs?

In the course of this paper, are the results of a study which has examined brands over 20 years. Advertising is the continuous theme but each is examined in conjunction with other influential strategies ranging from sales promotions to product...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Sheila Byfield, Allan Breese
Companies: Ogilvy, KANTAR TNS Malaysia
June 15, 1994
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Citation

Byfield and Breese (1994a, June 15). Should advertising spend be maintained at all costs?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/should-advertising-spend-be-maintained-at-all-costs-


Research papers

Data for dialogue

The following, linked, papers argue that representative consumer panels, reflecting actual purchasing behaviour, have a unique role to play in the provision of relevant, actionable information to both the retailers and the manufacturers who wish to...

Catalogue: Seminar 1993: Maximising Retail Sales In Recession
Authors: Richard Piper, Allan Breese
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Piper and Breese (1993a, June 15). Data for dialogue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-for-dialogue